A website strategy that creates business value
Marketing websites have become the bare minimum expectation for those looking for tax and accounting services. So it’s easy to treat your own website as…
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Business development strategies for accounting firms
Business development has a unique place in accounting firms. While it’s not usually central to an accountant’s core skills, it is an essential part of…
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How often should you update your website?
It is more important than ever to keep your website up-to-date. Like a digital welcome mat your website is the place many people get their…
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Five benefits of social media for your business
Talk about social media has consumed the globe for the last ten years. There are fewer and fewer of us who don’t use it to…
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The Tax Cuts and Jobs Act of 2017 Opens New Tax Planning Revenue Opportunities
Tax Season 2018 is in full swing, and tax and accounting professionals across the country are extremely busy. They’re sifting through source documents, interviewing clients,…
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The Best Last-Minute Changes for Your Marketing Website
The increased traffic your site will have over the upcoming tax season will provide a lot more opportunities to help out new and existing clients.…
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7 Firm Marketing Ideas that Require Little or No Money
Marketing your firm’s services can be challenging, especially when you have a small budget. The good news is that firm marketing doesn’t have to cost…
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Image is Everything: Tax Return Supplies Enhance Your Brand
Use Client Organizer and Tax Return Supplies to Enhance Your Brand As a trusted adviser to your clients, it’s important that you represent your brand…
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Marketing your firm with thought leadership
Avoiding trendy buzzwords is always a good rule of thumb when promoting your business. In certain circles, promoting yourself as a “thought leader” may cause…
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Marketing Your Firm: The Art of the “Call to Action”
When you think about it, we sign up for things all the time on the Internet. Spotify, Evernote, email lists, Amazon shipments and rewards programs…
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