4 ways to up your email marketing game
In the process of updating and refining your marketing strategy for 2019, you will probably be looking for ways to make your email marketing more…
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Staying on top of digital marketing trends in 2019
Growing your business in 2019 relies on solid communication with your market. Without a solid marketing plan, it becomes very difficult to collect leads, build…
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End of Year Project: Start a Client Newsletter
Our ebook, Firm Operations: Office Productivity Projects, provides instructions for 9 projects firms can complete before tax season. Varying in complexity from a few hours…
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Firm Operations How-To: Prepare clients for tax season
No matter how prepared your firm is for tax season, you won’t get a head if your clients aren’t ready. Client preparation is frequently cited…
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How to use social proof to boost online conversions
Think back to the last time you made a purchase on Amazon. How long did it take you to view the customer reviews? Probably not…
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Website navigation tips to help clients find their way around
The menu on your website takes up only a small amount of space. But it is arguably the most important element of your site. It…
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5 reasons you need a mobile-friendly website
For as long as the Internet has been used for commercial purposes, small business marketing websites have slowly increased from a “nice to have” to…
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A website strategy that creates business value
Marketing websites have become the bare minimum expectation for those looking for tax and accounting services. So it’s easy to treat your own website as…
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Business development strategies for accounting firms
Business development has a unique place in accounting firms. While it’s not usually central to an accountant’s core skills, it is an essential part of…
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How often should you update your website?
It is more important than ever to keep your website up-to-date. Like a digital welcome mat your website is the place many people get their…
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