In the digital age, there’s no shortage of data. But there’s not much benefit to collecting data if you’re not leveraging it. With today’s customizable dashboards and data visualization tools like CCH Axcess™ Data Axcess solutions, and predictive solutions like CCH Axcess™ iQ, data analysis gives firms the ability to gain key insights into efficiency and profitability. And it also helps drive strategy for improving client service and marketing. Does your firm have a plan in place to transform both internal and external data into actionable intelligence?
A Look Inside Firm Operations
Leveraging internal data helps firms fine-tune operations—from big-picture plans to down-and-dirty details and everything in between. To make the most of data analysis related to areas like staff realization and firm profitability, the key is to work from the most recent data possible. CCH Axcess Data Axcess Dashboards offer dynamic real-time data related to firm KPIs, like billable hours, or project profitability. Visualizing the data helps identify trends and trouble spots so you can improve processes and make proactive staffing decisions.
External Data Puts the Focus on Clients
When it comes to external data, like that related to regulatory changes and client data, using a solution with predictive intelligence like CCH Axcess™ iQ can help your firm quickly identify which clients might be affected by tax law changes. That real-time information allows you to be proactive in reaching out to them.
Leveraging client data also makes your target marketing efforts easier and smarter. You can segment by audience to ensure your messages are reaching the right people at the right time. Plus, you can track responses to look for trends that will help you refine your efforts and improve results.
For more ideas about how data analysis helps create actionable intelligence, download our ebook “New Strategies for Data Analytics and Business Intelligence.”