Since stay-at-home mandates went into effect this spring, the new normal for accounting firms has had to adjust dramatically — and quickly.
In the recent webinar “Adjusting to the New Normal as a Modern Firm,” Gail Perry, CPA, Editor-in-Chief, of CPA Practice Advisor, moderates a valuable one-hour discussion with Darren Root, CPA.CITP, CGMA, CEO of Rootworks; Robin Gensler, a Solution Architect with Wolters Kluwer Tax & Accounting US, Professional Market, and John Mitchell, Chief Brand Officer at Rootworks about how proactively adapting in the following five areas will put you on the leading edge of this change.
1. Real Estate
While your physical location sits empty and your staff works remotely, your firm needs to leverage new ways to stay connected as a team and to stay updated on project progress. CCH Axcess™ dashboards and notifications help managers stay informed about project status, and keeps staff informed about what they should be working on.
Remote workers actually tend to be more productive than on-site employees. So, if you’re able to create a remote environment that is efficient and secure, could your firm save money by having the majority of employees work from home?
Some firms have been hesitant to go paperless because they feared their clients wouldn’t get on board. Now, left with few other choices, they’re more pliable than ever to virtually exchange and sign forms and documents of all kinds using simple, secure tools including:
- CCH Axcess™ Document, which offers a hybrid approach allowing your firm to store documents on CCH Axcess servers, on-premise servers, or third-party hosting servers.
- CCH® ProSystem fx® Scan, AutoFlow, and Funnel to digitize documents and populate returns.
- CCH Axcess™ Client Collaboration, which provides a single online hub for all types of client engagements.
Clients have high expectations for responsiveness from their accountants, even if they’re working remotely. The CCH Axcess dashboard puts essential information at staff members’ fingertips so they can answer questions quickly and accurately. On the flip side, clients can see real-time progress on their return, which helps them feel more confident and satisfied.
Many firms want to be offering more advisory services but their either too busy, they don’t know enough about their clients, or aren’t sure exactly how to get started. To move to this advisory role, you need to switch your mindset from reactive to proactive. CCH Axcess™ iQ frees up time from compliance tasks by using predictive intelligence to help your firm proactively communicate with clients who may be affected by regulatory changes.
5. Communication: website, content, email
As things continue to evolve, it’s important to stay ahead of the communication curve with proactive messaging that tells clients what they need to know. To communicate as effectively and efficiently as possible, several CCH Axcess tools include letter templates firms can edit as needed so it takes minimal effort.
If you need more help understanding how to successfully adjust to the new normal, view the “Adjusting to the New Normal as a Modern Firm” webinar.