How to write a great job posting

Every year your firm issues a job posting to find college interns during tax season. But this year you noticed something a little embarrassing… You’ve been using the same text in your job postings for the past twelve years! This is an easy trap to set for yourself. You always get a few decent candidates to help during busy season and you’re just too busy to rewrite the thing every year.

If this scenario accurately describes your job posting process, it might be time to consider switching things up. The job market is becoming more and more competitive. In order to attract the best and the brightest, you need a thoroughly considered strategy for posting jobs that will garner the best results for your firm. Here are a few items to think about.

Are all your bases covered?

You probably know all the major elements of a typical job posting: company profile, position summary, responsibilities, qualifications/requirements, and application process. But it’s still important to make sure that all these elements flow together and paint a clear and cohesive picture of the position and company. For instance, make sure there isn’t any confusion by accidentally requiring both 60 hours of college credit as well as a Bachelor’s degree.

How does it come across?

When describing the company profile and job responsibilities, make sure there is excitement and vitality in your prose. One helpful tool here is to always use concise wording and in the second-person point of view. For instance, instead of saying, “Spring interns will prepare and post recurring monthly journal entries,” just say “Prepare and post recurring monthly journal entries.”

It’s helpful to craft your wording in such a way so that applicants can see themselves in the position. Without getting too creative, paint a picture of a typical day in the life at your company.

If you are wanting to attract applicants from other cities, consider saying something about your own city that will encourage applicants to seek jobs further away from home. Paint a good picture of your community by mentioning lower crime rates or short commute times.

What does it say about your company?

You want to compel the best applicants to apply for this position. In this sense, every job posting is an advertisement for the company. Think of it like an online dating profile: you don’t want to oversell the position or your company but you want to draw people into your office so they get a chance to check things out for themselves and then decide if they want to take the next steps.

Consider highlighting the intangible qualities of working at your firm. Recent college graduates are especially attracted by a vibrant corporate culture and making an impact in their community. Balancing strict job requirements with subjective cultural norms may take a while to get right. So make sure you get a second pair of eyes on the job posting before making it public.

Make sure it’s all online

It goes without saying that a job posting strategy that isn’t completely online isn’t going to attract cutting edge applicants in today’s job market. Posting jobs on websites like is a great idea. However, to give applicants an idea of what your company is like, post jobs directly on your marketing website. CCH Site Builder makes this process very simple. Our Careers module allows you to upload a job posting and receive applications in just a few minutes. If you’re interested in seeing how CCH Site Builder can bring your job posting process to the next level, visit or contact your support rep for more information.


Jonny Rector

Senior Technology Product Manager

All stories by: Jonny Rector