It is more important than ever to keep your website up-to-date. Like a digital welcome mat your website is the place many people get their first impression of your business. So keeping your website content and design up-to-date not only shows site visitors that your business is alive and kicking, also plays a large role in establishing your professional credibility. So how often should you update your website? It’s a common question without an easy answer. Perhaps the best way forward is to consider a few of the following diagnostic questions.
Is your website meeting your business goals?
Your marketing website should contribute to increased sales and brand awareness. One easy way to determine how your website contributes to this end is simply by asking your clients. When meeting with existing clients, ask them to provide feedback on your website. What do they like and not like? Is your site easy to use? With new clients, ask if your website played a factor in their becoming a client.
It is also important to look at SEO statistics using tools like Google Analytics. Check to see if your website’s bounce rate is too high. If many people are coming to your site only to leave five seconds later, there’s likely reason to update your website.
Does your website align with your corporate branding?
Your website should be consistent with all your other marketing materials and display the same logo, fonts, messaging, and colors. These sorts of changes can require a little more expertise to handle effectively. If your branding has been recently updated, or if you need to update your site to reflect established branding, let us know and we will work with you to make those changes. We have professional web designers on hand with years of experience working with firms like yours.
Is your content fresh and unique?
The monthly news articles that come as part of your Site Builder subscription play a huge role in driving visitors to your site, but are you adding anything unique and informative to your website? Frequently updated, unique content is the bread and butter of any SEO strategy and could mean the difference between a high and low Google search ranking. Adding custom newsletters is a great way to leverage your website to inform your clientele as well as boost your SEO visibility online.
Does your website have legs?
As much time and effort as you put into your site, the fact is that most people are spending their Internet hours on Facebook and Twitter instead. Are you sharing your content via all relevant social media channels? Maintaining a consistent and helpful social media presence can be as important as maintaining your marketing website. And by cross-promoting your social media channels with your marketing website, you can create a powerful synergy that also increases SEO potential. When you update your site content, always share it on social media.
Is your website mobile responsive?
In 2016, web traffic from mobile browsers surpassed desktop browser traffic for the first time,. So it is more important than ever that your website caters to mobile browsers. Fortunately, with CCH Site Builder, it’s really easy to make this change: just update your website template to one of our newest site styles like Alabaster, Arrival, or Dawn. With the click of a button you can have an entirely new-looking website and leave all the hard work to us!