Although accounting doesn’t typically top the list of altruistic professions, that doesn’t mean accountants are just in it for themselves. They might not be literally saving lives, but they enrich and protect their clients’ well-being on a daily basis. And accountants do more than just contribute to the economic sustainability of their clients. They often go above and beyond to impact social sustainability as well.
Sustainability is a trend that might not be traditionally associated with for-profit business. However, for many organizations these concepts give them an opportunity to give back and make a difference.In fact, accounting firms regularly make a difference, beyond simply keeping track of numbers. The often demonstrate social sustainability, not just to their clients, but to their staff and their communities as a whole. Here are three times accounting firms went above and beyond what was expected to make the world a better place.
Deliver more personal client service in times of uncertainty
Clients need more than just once a year tax preparation. Modern clients are looking for a trusted adviser they can come to with their questions and concerns. And with the speed of regulatory changes, they need trustworthy guidance more than ever. That’s why Tronconi Segarra & Associates began offering a brand new service line related to the Affordable Care Act. According to Lisa Mrkall, Senior Manager, “We can better serve our clients because they’re not having to go back to their benefits consultant or their insurance provider to obtain answers.”
Improve the employee experience
Social sustainability isn’t just for clients. A firm’s employees benefit as well. Attracting and retaining great staff is important for every accounting firm. And sometimes, that may require thinking outside the box. Julie Lepper, Principal at Lepper & Company found that she could attract the best employees by offering more flexible work arrangements. She says, “As I started needing people to help out in my firm, I’ve hired other stay-at-home moms who wanted to get back into the professional work force, and also wanted more flexibility and autonomy than most employers provide…”
Serve their communities
Sometimes a firm’s business has to take a back seat and contribute to the well-being of the community as a whole. With a wide base of connections throughout their communities, accounting firms can play a special role in their communities. Faced with the aftermath of Hurricane Harvey, the staff at MiddletonRaines + Zapata all pitched in together to help others in need. Instead of spending time recovering the firm’s operations, they could offer assistance to others in need. “One of our partners, James Zapata, had his house flooded,” explained Managing Partner Wesley Middleton. “We had crews of people just show up at James’ house and clean the house up in just a matter of hours. It was incredible.”
Accountants Make a Positive Impact
Moving to the cloud can help firms make a difference. To learn more, download our whitepaper, “The New Firm Transformation: Technology, Growth and the Future,” written by Jody Padar.