Mind the Value Gap

What is the value gap? Well, picture a funnel with what the firm views as important at the top of the funnel and what Millennials’ view as important at the bottom. That in-between space in the funnel – that is the value gap. In it lies the difference in those two views. Differences regarding what it takes to be truly scalable and add value, what real integration looks like, and what really needs to happen to attract and engage top staff.

Many firms are guilty of creating this value gap. The guilty firms do not effectively use current technology. They also fail to recognize their need for newer and more improved technology. Take a minute to evaluate whether you are one of those firms. If you are, it is important that you make a change. Why is it important? Because a large value gap will negatively affect how existing clients, prospective clients, and potential job candidates view the value of your firm. Here is the thing, though. Become “tech savvy” and that will help. In fact, becoming tech savvy is critical for today’s CPA firm, and specifically in relation to their audit workflow.

Become “tech savvy”

That’s right. Being tech savvy is important to successfully filling that value gap. So, how do you obtain that savviness? Well, start by understanding the importance behind the need, and then learn how to pull that knowledge together to build an effective plan. Reading this eBook, 5 Reasons “Tech Savvy” is a Must for Today’s Audit Workflow, is a great place to start!

This eBook reveals reasons why being “tech savvy” is a-must. It then leads into how leveraging technology throughout your firm processes and workflows, like your audit workflow, will enable you to remain competitive, fight margin compression, attract and retain the most talented workforce, and most importantly, satisfy clients.

Specifically regarding audit work, Wolters Kluwer’s Integrated Audit Approach is the “tech savvy” example provided. It includes CCH ProSystem fx Engagement, CCH ProSystem fx Knowledge Coach, CCH Accounting Research Manager, CCH Audit Accelerator and TeamMate Analytics. Industry thought leader, Garrett Wagner even describes the newest solutions, CCH Audit Accelerator and TeamMate Analytics, as “two of the biggest steps forward in technology” that he has seen in a long time.

So, do you want to make sure you are prepared to fill your firm’s value gap? Then take an easy first step, and read the eBook.


Wendy Cable

All stories by: Wendy Cable