Having a website is crucial for marketing your firm in today’s hyper-connected world. However, your website can’t have a big impact if it isn’t continually updated with fresh content. But part of the difficulty in keeping your online presence up to date is, simply put, coming up with topics. If you have an accounting firm blog that needs content, here are a few perennial tax- and accounting-related blog post topics that should get you started.
Local tax changes.
Notifying your site visitors and clients of their local tax obligations is a great way to keep them coming back. (Because nobody likes to miss a tax deadline!) Keeping track of how local tax dollars are being used is another way to raise interest in your site.
Commentary on national stories.
Of course, the national stage always provides plenty of fodder for expert commentary. For instance, the ways in which President Trump may impact individual and business taxes may be a hot burner issue for several months. Be sure to link to popular news outlets and blogs that will interest your clients and put your own spin on it.
How do your colleagues get their work done? Being in an office environment, your firm probably has plenty of productivity/tech tips. Everyone is on the look out to get more done when they’re at their desk, so feel free to share your own tricks of the trade.
Areas of expertise
What industries or niche areas does your firm specialize in? The more you advertise this on your site, the better off you will be. In fact, specialized content has a high “linkability” factor, which means if others in your area of expertise like your content, they will be likely to share it…which will raise your site traffic.
Anything from personnel changes to personal interest stories are worth posting to your website. Your clients want to feel like they belong at your business. Sharing not-so-formal news with them is a great way to make them feel welcome.
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