CPA Firm Marketing: 5 Ways to Boost Your Social Media Presence

A social media strategy should be part of every CPA firm marketing plan. By combining the reach and technology of social media with world class content, you have the potential to drive more people to your site, engage with existing clients, and increase your brand awareness like never before.

Here are a few tips to maximize the value of your content through social media.

1. Have realistic business objectives.

In any business decision, you have to have some objective or you don’t know if you’re succeeding or failing. Your goals might include increasing traffic, building conversions, raising brand awareness, or improving customer service. Decide on what you want to accomplish before you try anything. This makes it easier to determine success.

2. Know your audience.

What good is a marketing objective if you don’t know anything about your audience? You can work your fingers to the bone setting goals for your firm, but it could be counter-productive if you are achieving goals for someone else’s market. Remember that people on social media are looking for engaging, original content from businesses they truly care about. The more you know about your audience, the better prepared you will be to tailor your content and services for them.

3. Pick the platforms that work best for you.

There are many social media platforms you can use to market your brand and content, but which ones are worth your time? Facebook has the highest number of active users, but struggles to attract and maintain younger audiences. Twitter can distill potent messages into catchy tweets – if you have the writing skills and patience to stick to it. Choosing a social media platform is important since they alter cater to different audiences. Knowing your audience should inform you choice of platforms.

4. Share the best content.

This is where CCH Site Builder has you covered! Your clients (and potential clients) want your social media presence to be informative and valuable. Link to fresh content that provides pertinent insight into pressing matters that affect your audience. When you do that, you will be ahead of most businesses that simply write their own content. Provide your audience with valuable content from Wolters Kluwer, and they will keep coming back.

5. Pick the right tools.

Tools in your arsenal can turbocharge your social media strategy. Services like Klout, Buffer, Radian6,, and others can provide valuable insight into the effectiveness of your social media strategy. Take a look at what’s out there and decide if it will help you meet your marketing objectives.


Jonny Rector

Senior Technology Product Manager

All stories by: Jonny Rector

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